BE THE SKIN: A Journey to Perfect Harmony
Founded in 2009, BE THE SKIN was born with a naturalist concept, rooted in the philosophy of creating harmony between humans and nature. With the mission to soothe sensitive skin and transform it into its healthiest, most natural state, BE THE SKIN has become a clean beauty brand trusted by customers worldwide. By embracing pure natural ingredients, we aim to go beyond simply addressing irritation — we strive to make your skin feel like it’s truly your own.
A Commitment to Nature and Customers
BE THE SKIN is built on the principle of "Natural & Clean Energy", continuously studying the relationship between humans and nature. By aligning human skin environments with natural conditions, we have created products that embody skin-friendliness at their core. Our dedication to using fresh, precious natural ingredients ensures that we preserve their beneficial properties, providing solutions tailored to even the most sensitive skin.
As a brand, BE THE SKIN believes that true beauty starts from within. This belief is reflected in every product we create, as we work to balance what is visible and invisible, harmonizing elements of Eastern and Western skincare philosophies. This unique harmony resonates deeply with our global customers, building trust and connection across cultures.
Beauty with a Conscience
At BE THE SKIN, we strive to embody beauty with a conscience. We believe in a perfect harmony that complements one another — between nature, technology, and the customer. Through years of dedication, we’ve refined our technologies for beauty and health, becoming a leader in naturalist skincare solutions.
Our "Natural & Clean Oriented Beauty" approach emphasizes research, passion, and commitment to preserving nature’s best. By extracting the full potential of natural ingredients, we’ve created a product line that respects both the environment and your skin. BE THE SKIN remains steadfast in our mission to innovate and evolve, providing skin-friendly solutions for every customer.
Milestones of Excellence
2009: BE THE SKIN begins its journey, rooted in naturalist concepts.
2014: The brand expands globally, entering the U.S. market through retailer 'Peach & Lily.'
2018: Launch of the MUEN BY BETHESKIN brand, reflecting the unique needs of Southeast Asian consumers.
2021: Introduction of the BHA+ Line, enhancing natural energy and advancing skin-friendly solutions.
2024~2025: Release of additional products. Expansion of the Vitavita Line, introduction of Bakuchiol Line, and more!
Be the Skin
As a brand that loves and respects nature, BE THE SKIN always communicates from the perspective of its customers. By listening and addressing even the most subtle skincare concerns, we’ve built a community that transcends borders. Whether in our domestic market or with our global customers, BE THE SKIN continues to work alongside each individual, ensuring their needs are met with care and expertise.
